Patent portfolio analysis is a comprehensive evaluation process to determine the value, strategic importance and competitive advantage of the patents owned by an enterprise. While intellectual property rights provide a great competitive advantage for companies, the effective management of these rights is also a critical issue. Patent portfolio analysis helps to determine how existing patents can be used in the most efficient way by analysing them from a technical, legal and commercial perspective.
Within the scope of this analysis, the scope, validity and protection period of the patents owned by the enterprise are evaluated. The markets in which patents are registered and the rights of competitors on similar technologies are also taken into consideration. This process contributes to the elimination of unnecessary or low-value patents, the protection of strategically important ones and the guidance of new patent applications.
Patent portfolio analysis is also used to determine the licensing potential of existing patents and to increase their commercial returns. Businesses can generate additional revenue by licensing their patents to third parties or use their patents as a protection mechanism against competitors. In this process, the patent strategies of competitors are also analysed to maintain competitive advantage in the market.
Patent portfolio analysis is of great importance for companies to direct their R&D investments. The evaluation of existing patents helps to plan investments in new technologies more consciously. In this way, businesses can create a long-term sustainable growth strategy by making their innovation processes more efficient.